Search Engine Optimization (SEO) Specialist

Company Description

Zentek Infosoft is a global technology services company providing highly skilled IT consultants in Application Development, Project Management, Business Analysis, Testing, and Network/Infrastructure. The company embraces Best Working Practices and has achieved recognition from Investors in People as well as Committed 2 Equality. Zentek is an Equal Opportunities employer. The company provides on-site Contract Managers and a 24-hour telephone contact service for ALL clients.

About Profile:

• Position – SEO Specialist
• Experience – 3 to 5 years
• Location – Jaipur (WFO) (5 days a week)
• Notice Period – Immediate to 15 Days only

Role Description

• Keyword Research and Analysis:
  • Conduct thorough keyword research to identify relevant and high-performing keywords.
  • Analyze competitor keywords and strategies to stay ahead in the market.
• On-Page Optimization:
  • Optimize website content, meta tags, and other elements for targeted keywords.
  • Implement best practices for on-page SEO to improve user experience and search engine
    rankings.
• Technical SEO:
  • Conduct website audits to identify and resolve technical SEO issues.
  • Collaborate with web development teams to implement technical SEO recommendations.
• Content Strategy:
  • Develop and implement content strategies that align with SEO goals.
  • Create and optimize content for both users and search engines.
• Link Building:
  • Plan and execute effective link-building strategies to improve website authority.
  • Identify and build relationships with relevant influencers and websites for link acquisition.
• Monitoring and Reporting:
  • Utilize SEO tools to monitor website performance, track keyword rankings, and analyze
    traffic data.
  • Generate regular reports on key SEO metrics, trends, and insights.
• Stay Updated on Industry Trends:
  • Keep abreast of industry trends, search engine algorithm updates, and best practices.
  • Recommend and implement strategies to adapt to evolving SEO trends.
• Collaboration:
  • Work closely with content creators, web developers, and marketing teams to align SEO
    strategies with overall business goals.
  • Provide SEO guidance and training to internal teams as needed.

Qualifications

• Proven experience as an SEO Specialist or similar role.
• In-depth knowledge of SEO tools, techniques, and best practices.
• Strong analytical and problem-solving skills.
• Familiarity with HTML, CSS, and website development.
• Excellent communication and collaboration skills.
• Ability to adapt to changing priorities and thrive in a fast-paced environment.

Education and Certifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• SEO certifications (e.g., Google Analytics, Google Ads) are a plus